Antelope is a food retail chain that promotes eating naturally healthy and mostly raw vegetarian food. The tagline ‘naturally fast food’ serves as a playful description of the brand mascot and the products. Through mimicing natures own packaging and looking like the skin or shell of the ingredients used, the packaging promotes a more ecological and naturally healthy lifestyle.
Rebrand and package design of Blu-tack. Dropping the c from ‘tack’ makes the brand more unique and allows for a much more fun and clean logo.
The new pack design focuses on the use of blutak to put up posters and the back of the pack features one from a selection of corny posters that kids or teenagers might put on their wall. This gives the pack a sellable personality and supports the new tagline ‘sticking with you’ - no matter what crap you put on your walls.
A brand new honey mead liqueur made from honey collected in cities that pays homage to meads archaic roots whilst also addressing a contemporary market. ‘The Bēo ethos’ takes well-known four word sayings and applies them to contemporary situations within urban settings. This campaign supports the notion of the product coming in to a new market.
The brief was to encourage 25 - 30 year olds who would normally go to high street coffee shops to enjoy Douwe Egberts coffee at home.
My outcome was to reinvent the coffee bag as a trademarked Quickfilter, inspired by the D.E Seal shape allowing customers to enjoy fresh ground coffee without the fuss and mess of using a cafetiere at home instead of relying on coffee shops for good quality coffee.